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We welcome queries from journalists on all topics associated with the protein business and its connection with restaurant and hospitality business in Texas, the Southwest and the United States. Our culinary and meat industry experts are available to respond to your questions. For information, contact Fran Gallagher, Praestar Public Relations, 214-762-6193, fran@praestarpr.com

IT’S THE FUN OF WATCHING FINE BEEF DRY (AGE) WINN MEAT COMPANY INTRODUCES PRIMO, THE PAMPERED STEAK and LAUNCHES WORLD’S FIRST DRY-AGE WEB CAM TO CELEBRATE THE FINE POINTS OF SIGNATURE DRY-AGING WHO: - Winn Meat Company -  PRIMO, the Pampered Steak -  Chef Jamie Samford, Corporate Chef -  Sterling Silver® Premium Beef -  Fans of Truly Slow Food Around the Globe -  Fans of Dry-Aged Beef WHAT:  The First Official Dry-Age Web Cam WHEN:  Monday, June 25, 10 a.m. WHERE: Winn Meat Company Booth (#517) Texas Restaurant Association Expo 2007 WHY: No one knows dry-aging beef better than Winn Meat Company. Winn Meat Company’s signature dry-aging process is setting the standard for a fabulous beef experience, and we want to introduce PRIMO, the Pampered Steak to the worldwide community of food fans. “After much thought and months of discussion at every level of our company, it finally occurred to us that the world needs a Dry-Age Cam!” said Jamie Samford, Corporate Chef, Winn Meat Company. “What could possibly be more exciting for our customers than watching proteolysis at work!” “At least 21 days of sheer bliss.” Winn Meat Company has one of the few signature dry-aging processes for beef in the United States With leadership in the fine protein business, Winn Meat Company continues to add exclusive offerings of the most sought-after center-of-the-plate ingredients in the United States. We invite everyone to meet PRIMO, the Pampered Steak, and experience the excitement and edge of the seat drama of the dry-aging process at www.winnmeat.com. Members of the news media are invited to visit Booth 517 at TRA Expo to witness the launch of the world’s first dry-age cam and experience the flavor of dry-aged beef. About Winn Meat Company Winn Meat Company has been providing food service clients with top-quality meat products and services for over 100 years. The company was originally founded as Bunting’s Wholesale Market in 1902. Robert Winn bought the company in 1974. Today, Mr. Winn’s son Todd and son-in-law Walter Wilkerson continue the family tradition of service excellence that is now the hallmark of Winn Meat Company. From specialty cuts to custom orders, Winn Meat Company is dedicated to giving customers not only high-quality products and services, but value. Capabilities range from sourcing unique products to in-house development of products to meet customer specifications. Winn Meat Company is proud of many longstanding relationships built on a commitment to quality and service.  Winn Meat Company offers a broad range of products, from true dry-aged beef to fresh foie gras.  For more background, please visit www.winnmeat.com.